# Ben K. Ellis
> Research Social Intelligence
Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context.
Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [About](https://benkellis.com/about.md) - I'm Ben Ellis, a freelance social intelligence strategist based in London. For close to twenty years I've worked every side of this field: brand-side, agency, a social listening vendor, and inside a social media platform itself. That route taught me that where you sit changes what you see; the same…
- [Accordions](https://benkellis.com/accordions.md) - Please Note You need to install and activate Canvas to make this feature work. Multiple Accordion Tabs Nec nascetur mus vici. Dolor rhoncus augue quisque parturient etiam imperdiet sit nisi tellus veni faucibus orci. Imperdiet venenatis nec odio ac nullam rhoncus curabitur montes dapibus sem eu ant…
- [Alerts](https://benkellis.com/alerts.md) - Please Note You need to install and activate Canvas to make this feature work. Dismissible Alerts Dui ullamcorper libero ut eleifend ridiculus consequat. Dui ullamcorper libero ut eleifend ridiculus consequat. Dui ullamcorper libero ut eleifend ridiculus consequat. Dui ullamcorper libero ut eleifen…
- [Author](https://benkellis.com/author.md) - Please Note You need to install and activate Powerkit and Canvas to make this feature work. Simple Nec nascetur mus vici. Dolor rhoncus augue quisque parturient etiam imperdiet sit nisi tellus veni faucibus orci. Imperdiet venenatis nec odio ac nullam rhoncus curabitur montes dapibus sem eu ante. C…
- [Badges](https://benkellis.com/badges.md) - Please Note You need to install and activate Canvas to make this feature work. Variations PRIMARY SECONDARY SUCCESS DANGER WARNING INFO DARK LIGHT Buttons Button newButton newButton newbutton newButton newButton new Headings Nec nascetur mus vici. Dolor rhoncus augue quisque parturient etiam imperd…
- [Blocks](https://benkellis.com/blocks.md)
- [Coming Soon](https://benkellis.com/coming-soon-2.md) - <!-- wp:heading {"align":"center","level":1,"canvasClassName":"cnvs-block-core-heading-1"} --> <h1 class="has-text-align-center">I'm working on something amazing!<br>But don't worry, I'll back soon. </h1> <!-- /wp:heading -->
- [Contact Form](https://benkellis.com/contact-form.md) - Contact Form 7 Integration You may easily setup a contact form with the Contact Form 7 integrated support. For more information please refer to the Getting Started tutorial, that explains how to display a form on your page, and how to customize your forms and mail. Get in Touch [contact-form-7 id="…
- [Contact Me](https://benkellis.com/contact.md) - Have a question? Interested in social intelligence or consulting services? Do you want to book me for a meetup/conference/event? I want to hear from you! Feel free to use the form below.
- [Drop Caps](https://benkellis.com/drop-caps.md) - Please Note You need to install and activate Canvas to make this feature work. Simple Aenean eget mus orci aliquet phasellus enim. Nullam felis dis viverra ridiculus blandit consectetuer. Nisi lorem enim amet ut viverra nascetur blandit justo tincidunt ante commodo vitae. Vitae ipsum leo justo libe…
- [Facebook Fanpage](https://benkellis.com/facebook-fanpage.md) - Please Note You need to install and activate Powerkit and Canvas to make this feature work. With Posts Nec nascetur mus vici. Dolor rhoncus augue quisque parturient etiam imperdiet sit nisi tellus veni faucibus orci. Imperdiet venenatis nec odio ac nullam rhoncus curabitur montes dapibus sem eu ant…
- [Galleries](https://benkellis.com/galleries.md) - Please Note You need to install and activate Canvas to make this feature work. Quis tellus felis neque nulla tincidunt donec. Eleifend ut elit hendrerit vel imperdiet curabitur et eget. Semper lorem aliquam tellus imperdiet etiam sociis nec donec. Imperdiet rhoncus a etiam feugiat tincidunt luctus…
- [Guest Blogging](https://benkellis.com/guest-posts.md) - When I'm not blogging here, I'm either guest-blogging or being featured on other sites. Here's a list of all of my guest-blogs and features. 2018 * Prague Diary: Social Zingers From Zynga, Science From We Are Social - DMNews 2017 * Demistifying the Misconceptions of Social (webinar) - Brandwatch *…
- [Inline Posts](https://benkellis.com/inline-posts.md) - Please Note You need to install and activate Canvas to make this feature work. Tempus ante condimentum sem hendrerit eu phasellus vidi et quis orci arcu quam augue. Hendrerit amet id a condimentum semper felis. Donec sed lorem feugiat aenean ante cras elementum pede. Quis eget blandit felis et. Lis…
- [Instagram Feed](https://benkellis.com/instagram-feed.md) - Please Note You need to install and activate Powerkit and Canvas to make this feature work. 2 Columns 3 Columns 5 Columns Featured Style
- [Meet The Team](https://benkellis.com/meet-the-team.md)
- [Multi-Page Post](https://benkellis.com/multi-page-post.md) - You may add pagination to any post or page by simply adding <!--nextpage--> in the WordPres editor, where you would like it to appear ?. Tempus ante condimentum sem hendrerit eu phasellus vidi et quis orci arcu quam augue. Hendrerit amet id a condimentum semper felis. Donec sed lorem feugiat aenean…
- [Numbered Headings](https://benkellis.com/numbered-headings.md) - Please Note You need to install and activate Canvas to make this feature work. Eu nascetur tempus quam eget veni lorem felis maecenas. Sem vivamus metus rhoncus. Magnis tempus sed blandit maecenas venenatis eros libero ut quis amet varius. Id imperdiet neque ut donec a nisi eget condimentum felis t…
- [Pinterest Board](https://benkellis.com/pinterest-board.md) - Please Note You need to install and activate Powerkit and Canvas to make this feature work. Nec nascetur mus vici. Dolor rhoncus augue quisque parturient etiam imperdiet sit nisi tellus veni faucibus orci. Imperdiet venenatis nec odio ac nullam rhoncus curabitur montes dapibus sem eu ante. Condimen…
- [Sample Page](https://benkellis.com/sample-page.md) - This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenge…

## Posts
- [Navigating Social Influence in 2023 - From Content Curation to Deinfluencing](https://benkellis.com/navigating-social-influence-in-2023-from-content-curation-to-deinfluencing.md) - Here are my reflections based on a few interesting trends and updates in influencer marketing today, and the research that surrounds it.
- [Setting up Social Intelligence from Scratch](https://benkellis.com/setting-up-social-intelligence-from-scratch.md) - With over 15 years of experience in digital analytics and social intelligence, I'm here to guide you through the process of building a successful social intelligence team.
- [MarTech List 200](https://benkellis.com/2018-1-8-martech-list-200.md) - You’re probably on the lookout for a new social tool to add to your toolkit this year. Perhaps you’re evaluating a few tools but you’re not sure who they’re competing against, or if there’s anything cheaper on the market, and you really need to know for your procurement process. Or perhaps you’re j…
- [Let’s Talk About Social Analytics - 2017 Edition](https://benkellis.com/lets-talk-social-analytics-2017.md) - I gave a talk at Social Media Week Copenhagen (#SMWCPH / #SMWDK) a couple weeks ago, and it was a much needed update to my “Let’s Talk About Social Analytics” post from last year. While not much has changed, the urgency of what I talked about is the reason why I had the session. What’s changed then…
- [Google's SyntaxNet and Sentiment Analysis](https://benkellis.com/google-syntaxnet-sentiment-analysis.md) - Google have released SyntaxNet to the public, and as an analyst let me say this: this is the biggest news we’ve heard in a long time. Here’s why. SyntaxNet is a library of tools that can help machines understand language, a process called Natural Language Understanding (NLU). To understand language…
- [Let’s Talk About Social Analytics](https://benkellis.com/lets-talk-social-analytics.md) - I spoke at a Link Humans event last week, and it was all about social analytics and "drawing consumer insights from your social analytics". Instead of picking just a topic, I thought I'd hold a "social analytics intervention", talking about a few things I need marketers and social analysts to be aw…
- [Social Listening Catch-All Queries](https://benkellis.com/social-listening-catch-all-queries.md) - The way you manage your Boolean queries differs from tool to tool. Some tools let you build queries that you can file in folders, like Sprinklr with its topics and topics groups; other tools let you build queries and subqueries, as a way to categorise your search - so for a query looking into Apple…
- [Social Listening for Products with Similar Names](https://benkellis.com/social-listening-with-similar-names.md) - When doing social listening, how do you track mentions of products with similar names? Or better, how do you do social listening for two products when one’s name is just a variant of the other? Products like the iPhone 6S and iPhone 6SPlus , or the Microsoft Surface and Microsoft SurfaceBook , or t…
- [Proximity Operators (and Why You Need Them)](https://benkellis.com/on-boolean-proximity-operators.md) - There are so many features to look out for when shopping for social listening tools, but one thing that should definitely be on your list of requirements is this: proximity operators. Here’s what they are and why you need them. What are proximity operators? If you’ve ever had to build a social list…
- [Using 'NOT' and Brandwatch Lists to Filter Data](https://benkellis.com/using-not-and-brandwatch-lists-to-filter-data.md) - One question I recently had from a few work colleagues was about the use of the NOT operator in Brandwatch dashboards, and how that differs from using Brandwatch lists. If you’re already a Brandwatch user then you may be familiar with their lists: site lists, author lists, location lists. These hel…
- [Brandwatch Unveils New "links:" Operator](https://benkellis.com/brandwatch-unveils-new-links-operator.md) - Brandwatch have unveiled a new feature: they’ve introduced a new Boolean operator that lets you retrieve any Tweets containing links to a website, even if the links have been shortened. You can read more about it in their official announcement here. What makes this operator so special is the second…
- [The State of Social Media Analytics - 2015](https://benkellis.com/the-state-of-social-media-analytics-2015.md) - I’ve been reading quite a few articles on “the state of social media” recently. They’re interesting, I can’t help but notice how a lot of these articles seem to ignore analytics, which is a shame considering how great the last 6 months have been for social analytics. If the first 6 months were busy…
- [Social Analytics Tools That Don’t Suck](https://benkellis.com/social-analytics-tools-that-dont-suck.md) - I sent this Tweet the other day: https://twitter.com/fr314/status/608246584741117952 To say that it caused quite a stir would be an understatement: it resulted in a few replies, a couple of calls, quite a few DMs and several emails, ranging from pitches to people sharing their own opinions, recomme…
- [Keyword Searching vs. Hashtag Searching](https://benkellis.com/keyword-searching-vs-hashtag-searching.md) - A lot of social listening tools out there have clever ways of monitoring hashtags: Synthesio, for instance, has a special search field for any hashtags you’d like to monitor; Brandwatch has a dedicated Boolean operator for hashtags (“hashtags:”). Even Twitter lets you search for hashtags separately…
- [Impressions ≠ Reach](https://benkellis.com/twitter-impressions-reach.md) - I wrote about Twitter reach and impressions a couple of years ago (here). That was before Twitter revamped their Analytics dashboard. That was before Twitter gave us a good amount of metrics. Twitter analytics evolved considerably in those 2 years, but one thing seems to remain: the confusion betwe…
- [“Hyperengaged”: the Twitter Engagement Rate that Shouldn’t Be](https://benkellis.com/twitter-hyper-engagement-rate.md) - I saw this Tweet from Gareth Price a while ago and I thought I’d write something about it: https://twitter.com/g_price/status/563024295212113920 An engagement rate of 186.7% clearly sounds good…but it also sounds paradoxical: how can you have an engagement rate beyond 100%? I’ve seen this happen qu…
- [Disrupt Enterprise Reviews](https://benkellis.com/disrupt-enterprise-reviews.md) - TrustRadius released a buyer’s guide to enterprise social media management software just recently, and it’s pure gold: lots of great recommendations and great insights from those who use the tools named in the report. It’s also nice to see some of my old-time favourite vendors on the map, like Hoot…
- [What's the best tool for Web Analytics?](https://benkellis.com/whats-best-tool-web-analytics.md) - There’s a long list of web analytics tools available out there: some are free, others come at a price; some are basic and they do the job just right, while others take a 360-degree approach and offer a lot more than just web analytics. When people ask me for advice on which web analytics tool to go…
- [Google Search and Knowledge Graph Get More Social](https://benkellis.com/google-search-knowledge-graph-get-social.md) - This just in: Google’s Knowledge Graph now shows social profiles for brands. In other words, the card you see on the right hand side when you Google a brand (the one that shows your logo, information from Wikipedia and other “rich information”) will now show links to our social profiles. If this so…
- [2014 Year in Review](https://benkellis.com/2014-year-review.md) - Now that we’re in the new year, it’s time for me to look back at the main highlights of 2014 - on this blog and outside it. Looking back to look forward, right? I jotted down a few highlights from the past year, and that quickly turned into quite a few lists… So, in the interest of time and brevity…
- [Blinkbox, Chrome and Silverlight](https://benkellis.com/blinkbox-chrome-silverlight.md) - Due to a recent update to Google Chrome, it is no longer possible to stream video on sites that rely on the Microsoft Silverlight plugin using Chrome for Mac. If you’re a user of video streaming sites like Netflix then you probably already know about this. Blinkbox have been affected by this change…
- [A Shift In The Market](https://benkellis.com/shift-market.md) - Simply Measured announced their latest integration earlier this week: https://twitter.com/simplymeasured/status/541992241250570240 Why Is This a Big Deal? Sure, this isn’t the first time that solutions are merging or integrating with each other. To understand why this is such a big deal, we need to…
- [Sentiment Analysis: Why It's Never 100% Accurate](https://benkellis.com/sentiment-analysis-never-accurate.md) - If you’ve ever used a social listening or social monitoring tool to analyse sentiment, then you’re familiar with the inaccuracies that afflict all of these tools - from incorrect tagging to skewed sentiment percentages. Why does that happen? The first problem is that some sentences aren’t easy to a…
- [Best Times and Days to Post on Social Media?](https://benkellis.com/best-times-days-post-social-media.md) - I often hear the following: “Post outside of working hours and during lunchtime, for people who want something to read during their lunch break…” I personally have a problem with generic recommendations on best times and days to post, as well as “scientific guides on best and worst times to post on…
- [Campaign Tracking on Social Media](https://benkellis.com/campaign-tracking-social-media.md) - Here's what I believe – most campaign tracking on social media sucks. Heavily! Whether you’re a Google Analytics power-user, or perhaps you only use it occasionally, you know that campaign tracking can be a lifesaver to manage your owned traffic. You wouldn’t send a monthly newsletter without prope…
- [Content Is NOT King](https://benkellis.com/content-king.md) - Stop me if you've heard this before: “Content is king”. This expression was great the first time I heard it. Maybe the second time too. It stopped amazing me the third time onwards. This usually comes with the variation of: * Content is king, and context is queen * Content is fuel * Content is fire…
- [Social Media Analytics FAQ](https://benkellis.com/social-media-analytics-faq.md) - After a long hiatus from meetups, conferences and “digital events”, I finally returned to the London Web Analytics meetup, a great London-based meetup for people interested in all things analytics. The subject for this month’s meetup was social media analytics, pretty topical considering that I wor…
- [Brandwatch and the Power of Hindsight](https://benkellis.com/brandwatch-power-hindsight.md) - I briefly touched on Brandwatch’s latest feature, Hindsight, in my previous post. Just to recap - Brandwatch now offers full historical Twitter data since Twitter’s inception in 2006, thanks to a new feature called Hindsight. Combined with the already thorough archive of other online sources stretc…
- [Twitter APIs vs Twitter Firehose: Why The Difference Matters](https://benkellis.com/twitter-apis-vs-twitter-firehose.md) - If you’re looking to listen to the chatter on social media, specifically Twitter, you need to have a tool that can adequately do so based on your needs. Thankfully there are lots of tools out there that can help you with social listening on Twitter. However, while a lot of these tools (free and pre…
- [So Long Clutter, So Long Numbers](https://benkellis.com/long-clutter-long-numbers.md) - If you've been following this blog for a while then you may have noticed a change in theme and layout. I've gone from a full multipurpose theme to a stripped down layout. No more fancy drop down menus, no more funky animations, no more colour coding my articles by category. Just text, a bit of blue…
- [Twitter Analytics 2.0](https://benkellis.com/twitter-analytics-2-0.md) - It was just a little over a year ago that Twitter released the Twitter Analytics Dashboard to advertisers and publishers. Now, Twitter have revamped their analytics dashboard, introducing “an enhanced Tweet activity dashboard to provide measurable insights into how your organic Tweets perform”. Wel…
- [Vine - Where Loops Count](https://benkellis.com/vine-loops-count.md) - <figure class="sqs-block-image-figure intrinsic" style="max-width:1200px;"> <div class="image-block-wrapper" data-animation-role="image" data-animation-override> <div class="sqs-image-shape-container-element" style=" position: relative; padding-bottom:100%; overflow: hidden; "> <noscript><img src="…
- [In The Mind of a (Swift) Developer](https://benkellis.com/mind-swift-developer.md) - I used to question buying apps that cost £1.99, yet not bat an eyelid when buying a drink at Starbucks at over £3/£4. I used to want and demand more and more from apps and their developers, and while I am a lover of great design and what I like to call “beautiful pixels”, I used to act like an ille…
- [Adobe Summit 2014 - Day 1 & 2](https://benkellis.com/adobe-summit-2014-day-1-2.md) - The eight edition of the Adobe Summit EMEA concluded on Thursday 15th May, making it the largest digital marketing event of the year, with almost 4,000 in attendance from 47 countries and almost 100 breakout sessions over the two days. Needless to say, it was a huge success! This year’s theme was t…
- [The Death of PTAT (People Talking About This)](https://benkellis.com/death-ptat-people-talking.md) - The infamous PTAT (People Talking About This) metric will soon be removed from Facebook Insights, and that is a very, very good thing. It will be available in the exports and through Facebook’s API until July 2nd 2014, which may coincide with Facebook “adjusting” its Insights dashboard. After that,…
- [Mentorship  - Who I Look Up To](https://benkellis.com/mentorship-look.md) - <figure class="sqs-block-image-figure intrinsic" style="max-width:509px;"> <div class="image-block-wrapper" data-animation-role="image" data-animation-override> <div class="sqs-image-shape-container-element" style=" position: relative; padding-bottom:100%; overflow: hidden; "> <noscript><img src="h…
- [Simply Measured: a Thorough Review](https://benkellis.com/thorough-review-simply-measured.md) - <figure class="sqs-block-image-figure intrinsic" style="max-width:960px;"> <div class="image-block-wrapper" data-animation-role="image" data-animation-override> <div class="sqs-image-shape-container-element" style=" position: relative; padding-bottom:100%; overflow: hidden; "> <noscript><img src="h…
- [How to Live-Tweet](https://benkellis.com/live-tweet.md) - Little known fact, I started live-tweeting without actually knowing I was live-tweeting. A few years ago I started going to more and more meetups and events to learn more about digital marketing and analytics, while learning from the best in the industry, meeting them and making connections. I've a…
- [The Problem with Social Influence - Part 1](https://benkellis.com/problem-online-offline-influence.md) - Social influence - much coveted, much debated about, but it seems like no one is 100% sure how to accurately measure it. While the most known tool to measure social influence is Klout, due to its longevity (and criticism), it's not the only player in this field: * there are a few major competitors,…
- [Jelly = Search + Social?](https://benkellis.com/jelly-search-social.md) - I call 2014 the "Year of the Ephemeral Networks". We had a glimpse of this back in 2013 with Snapchat, Whisper, and ultimately Bitcoin too (in concept). On the cusp of 2014 we already have a new player to set the example: Jelly, a new service from Twitter co-founder Biz Stone. The concept is pretty…
- [First Twitter "Fun-versation" of 2014: Sainsbury's x Marty Lawrence](https://benkellis.com/first-twitter-fun-versation-2014-sainsburys-x-marty-lawrence.md) - <figure class="sqs-block-image-figure intrinsic" style="max-width:620px;"> <div class="image-block-wrapper" data-animation-role="image" data-animation-override> <div class="sqs-image-shape-container-element" style=" position: relative; padding-bottom:95.96774291992188%; overflow: hidden; "> <noscri…
- [An Ode to Simply Measured](https://benkellis.com/ode-simply-measured.md) - So, I made it in Simply Measured's list of Top Tweeters of 2013. After winning the much coveted 'Boo Thang' award (that's hard work and dedication), what can I say in my acceptance speech? Actually, I know exactly what I'm going to say - I'm going to tell you the story of how I met Simply Measured.…
- [Where Does Social Media Sit?](https://benkellis.com/where-does-social-media-sit.md) - I did a bit of research in various businesses, organisations, brands and startups, and I found two main models for social media teams: * 1:All: one centralised social media team catering to the whole organisation and its needs; * 1:1: one social media team for each department (e.g. a customer servi…
- [When An Employee Leaves: A Social Media "Leaving Checklist"](https://benkellis.com/social-media-leaving-checklist.md) - I've asked around at work and done some research online too, and I saw that there are set procedures that outline what to do when an employee leaves a company. However, there's no checklist that tells social media managers what to do when one of their employees/colleagues suddenly leaves. On a good…
- [Facebook Changes for 2014: Who's Ready?](https://benkellis.com/facebook-changes-2014-whos-ready.md) - <figure class="sqs-block-image-figure intrinsic" style="max-width:1024px;"> <div class="image-block-wrapper" data-animation-role="image" data-animation-override> <div class="sqs-image-shape-container-element" style=" position: relative; padding-bottom:100%; overflow: hidden; "> <noscript><img src="…
- [2013 - Top 5 brnrd.me Articles](https://benkellis.com/2013-top-5-brnrd-articles.md) - The first full year for brnrd.me is over. A lot went on in 2013 - I've moved the blog across platforms (from Wordpress to Medium, to Svbtle, then Ghost, then back to Wordpress, because who am I kidding); I've redesigned it many a time (and I've finally found a design that I'm completely happy with,…
- [On Social Sentiment and Sentiment Analysis](https://benkellis.com/social-sentiment-sentiment-analysis.md) - When asked "what is sentiment analysis?", the default answer is often "detecting and understanding how the audience is reacting to a brand, either positively or negatively". The truth is, that only describes a fraction of what sentiment analysis involves and its potential. While some marketers pref…
- [HootSuite Challenge: Day 1-10](https://benkellis.com/hootsuite-challenge-day-1-10.md) - Here are all the links to the HootSuite Challenge post: * Day 1: Frustration * Day 2: Seriously? * Day 3-4: Can Anybody Tell Me... * Day 5-7: Tough Love * Day 8: 'Obrigado' * Day 9-10: #ThanksFor5
- [HootSuite Challenge Day 9-10: #ThanksFor5](https://benkellis.com/hootsuite-challenge-day-9-10.md) - I took HootSuite through the hardest test on Tuesday - the Social Media London test. Now, I blog and live-tweet for Social Media London, the biggest Social Media meetup in London. The main tools I use when live-tweeting during this event are Tweetdeck and Tweetbot (although I later ditched Tweetbot…
- [HootSuite Challenge Day 8: 'Obrigado'](https://benkellis.com/hootsuite-challenge-day-8.md) - While writing the title for this post, I realised that this "10-day challenge" is soon coming to an end. Despite all the frustrations that I've had with HootSuite (the free version), it actually saddens me that this trial is coming to an end. (Not that I can't use HootSuite after this trial...) I d…
- [Hootsuite Challenge Day 5-7: Tough Love](https://benkellis.com/hootsuite-challenge-day-5-7-tough-love.md) - I learned about a few new features within HootSuite, and I also realised that regardless of how frustrated the tool makes me at times (and by at times I mean oftentimes), there's just so much that I haven't tackled yet - while I'm familiar with the analytics that HootSuite provides, I haven't revie…
- [Hootsuite Challenge Day 3-4: Can Anybody Tell Me...](https://benkellis.com/hootsuite-challenge-day-3-4-can-anybody-tell.md) - I'm going to keep this short and sweet. I've said "why?" so many times both yesterday and today, mainly in front of Hootsuite Web instead of the app. I've been following and trying to live-tweet Socialbakers' Engage 2013 event, while trying to work things out in Hootsuite. I'm going to start with t…
- [HootSuite Challenge Day 2: Seriously?](https://benkellis.com/hootsuite-challenge-day-2-seriously.md) - I called Day 1 "Frustration". If I could define Day 2 of my Hootsuite challenge in one word, it would be "Seriously?". (Question mark included.) Let me explain. I started the day still frustrated from the previous day - no notifications? I got some more followers, some mentions, but I didn't realis…
- [HootSuite Challenge Day 1: Frustration](https://benkellis.com/hootsuite-challenge-day-1-frustration.md) - So I did it - I uninstalled Tweetbot and the default Twitter app, and relied solely on Hootsuite to get me through the day. Oh boy... I had a tweet scheduled to go out at 8.30 in the morning, and I suddenly thought, "let me change the time". Nope, can't do that within the app. In fact, I didn't see…
- [The HootSuite Challenge](https://benkellis.com/hootsuite-challenge.md) - Short version: I'm going to take a "HootSuite challenge" for 10 days, using HootSuite as my default Twitter app. Long version: there are usually two questions that people ask me when it comes to social media: "What is the social media analytics tool you recommend?", and my default answer is SimplyM…
- [Scoring Social Content and Performance - How, Why, and Why Not](https://benkellis.com/scoring-social-content-performance.md) - As an analyst, I do come across quite a few tactics and techniques that brands and individuals adopt to measure their performance online. Some are great, some are unusual, some are simply innovative, and some are downright bizarre. One method that seems to be quite popular is what I like to call "w…
- [On Twitter's Custom Timelines](https://benkellis.com/twitters-custom-timelines.md) - Twitter introduced a new feature yesterday, called custom timelines. Think of it as Twitter's equivalent of Spotify playlists: * add the tracks (tweets) you want into a playlist; * once you've put them all together, you can share your playlist (custom timeline) with others; * you can always rearran…
- [APT and the #APTtweetup](https://benkellis.com/apttweetup.md) - It's been a long time coming, and it's finally here. If you follow me on Twitter (@FR314), you're probably familiar with my regular live-tweeting when I go to events. Some of these are regular events, like the monthly Social Media London meetups, while others are big conferences, events and session…
- [Social Listening - How and Why?](https://benkellis.com/social-listening-how-and-why.md) - Social listening is more than just googling your brand name to see what's been said about you. In fact, social listening is a more active approach to social monitoring. Being aware that you're being talked about online is useless nowadays - what matters is knowing what those social conversations ar…
- [Reach, Audience and Impressions - on Twitter and Beyond](https://benkellis.com/reach-audience-and-impressions-on-twitter-and-beyond.md) - I've already written about how I feel about engagement rate and how I think it should be measured. Thankfully there are tools out there that already calculate it correctly, such as Simply Measured, while other tools have updated their platforms to adapt to the change, like SocialBakers. However, th…
- [Engagement vs. Consumption: the Facebook Dilemma](https://benkellis.com/engagement-vs-consumption-the-facebook-dilemma.md) - <figure class="sqs-block-image-figure intrinsic" style="max-width:1024px;"> <div class="image-block-wrapper" data-animation-role="image" data-animation-override> <div class="sqs-image-shape-container-element" style=" position: relative; padding-bottom:100%; overflow: hidden; "> <noscript><img src="…
- [Definition of Facebook Story](https://benkellis.com/facebookstory.md) - This is one keyword I'll be mentioning very often in my future posts, so I thought I might as well create an article I can easily refer to later in the future. Facebook story (or simply 'story'). This is mentioned in various places in the Facebook Insights dashboard, and several places in the data…
- [When Your KPIs Don't Indicate Your Performance](https://benkellis.com/when-your-kpis-dont-indicate-your-performance.md) - I casually remembered one of the many lessons that my first manager taught me while I was working as a trainee: necessarynice to havenot suitable On big reports that would go out he'd always have 3 columns: one for necessary metrics requested, one for 'nice-to-have' metrics, and a greyed-out column…
- [Facebook EdgeRank is Dead - Now What?](https://benkellis.com/facebook-edgerank-is-dead-now-what.md) - Facebook giveth and it taketh away... Facebook held a press event yesterday (6th August) discussing the ins and outs of the EdgeRank algorithm, changes and new additions to the Facebook algorithm(s). This is the first time in almost 7 years that Facebook comes out and transparently discusses how th…
- [Start-Up Battle Made Easy: Round 2. Growth Hacking - the Art of Growing Faster](https://benkellis.com/start-up-battle-made-easy-round-2-growth-hacking-the-art-of-growing-faster.md) - I was recently invited to attend Startup Battle by Marian Gazdik, director at Tiger Studios. Startup Battle is a regular meetup that takes place in London and its main focus is in startups, entrepreneurs, co-founders and other business people. The last one was at The Bakery, an awesome place in the…
- [Engagement Rate - out of Fanbase or out of Reach?](https://benkellis.com/engagement-rate-out-of-fanbase-or-out-of-reach.md) - <figure class="sqs-block-image-figure intrinsic" style="max-width:1024px;"> <div class="image-block-wrapper" data-animation-role="image" data-animation-override> <div class="sqs-image-shape-container-element" style=" position: relative; padding-bottom:100%; overflow: hidden; "> <noscript><img src="…
- [MeasureCamp and Growth Hacking](https://benkellis.com/measurecamp-and-growth-hacking.md) - Today is a special day. Even more so for analysts in London. The second batch of MeasureCamp3 tickets will be out today at noon. If you don't already know what MeasureCamp3 is, MeasureCamp is a Digital Analytics Unconference. (Yes, I said Unconference.) That means that the event and content is comp…
- ["Weight for Actions"](https://benkellis.com/weight-for-actions.md) - As an analyst, I do come across quite a few methodologies that brands and individuals adopt to measure their performance online. Some are great, some are unusual, and some are downright bizarre. I'll do my best to list as many as possible on brnrd.me and share my thoughts on them. The latest method…
- [#Engage2013: SocialBakers](https://benkellis.com/engage2013-socialbakers.md) - Tuesday 23rd April is a special day for SocialBakers - this all-day event includes top speakers from companies such as Twitter, Nestlé, KLM, Adobe etc, as it promises to be a real learning experience for attendees. This year's event covers the shift from desktop to mobile marketing, the power of lo…
- [Identity & Privacy](https://benkellis.com/identity-privacy.md) - Hello, my name is... Ben. Well, that's not my actual forename, just a shortened version of it, but that'll do for now. The "issue" of privacy came to me just less than 48 hours ago - I recently decided to brand myself (more on that some other day), and as such I wanted to use an identity. It'd be m…
- ["Social Media Guru" - Really?](https://benkellis.com/social-media-guru-really.md) - I need to address an issue, a pet-peeve of mine that's spreading like the pest across digital marketing. Back in Copenhagen, during Social Media Week, I couldn't help but notice this with the small minority of speakers, and I'm sure you've noticed it too. * "I'm a social media guru" - sir, just, do…
- [Social Media Week Copenhagen 2013](https://benkellis.com/social-media-week-copenhagen-2013.md) - It's all about social media. Or as the Danes say it, social media.So, as some of you might know, i'm enjoying the cold weather at Copenhagen right now. Why? 3 words: Social Media Week! I'm going to post the updates of the days and everything that went down (let me tell you what went down first and…

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