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MarTech List 200

You’re probably on the lookout for a new social tool to add to your toolkit this

January 9, 2018

Social Analytics

The practice of monitoring, measuring, analysing, and understanding social interactions and relationships between people, topics, ideas, and content. This usually includes sentiment analysis, analysis of social performance of online accounts, influencer identification, and more.

Social Analytics

May 5, 2014

The Death of PTAT (People Talking About This)

The infamous PTAT (People Talking About This) metric will soon be removed from

5 minute read

Social Analytics

January 15, 2014

The Problem with Social Influence – Part 1

Social influence – much coveted, much debated about, but it seems like no

4 minute read

Top Posts

Engagement Rate – out of Fanbase or out of Reach?

Facebook have started rolling out the new Facebook Insight dashboard to Page

9 minute read
On Social Sentiment and Sentiment Analysis

When asked “what is sentiment analysis?

12 minute read
Engagement vs. Consumption: the Facebook Dilemma

One of the mysteries that have been long unsolved in Social Media Analytics (and

10 minute read
Reach, Audience and Impressions – on Twitter and Beyond

I’ve already written about how I feel about engagement rate and how I

6 minute read
Google Search and Knowledge Graph Get More Social

This just in: Google’s Knowledge Graph now shows social profiles for brands

5 minute read