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MarTech List 200

You’re probably on the lookout for a new social tool to add to your toolkit this

January 9, 2018

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Engagement Rate – out of Fanbase or out of Reach?

Facebook have started rolling out the new Facebook Insight dashboard to Page

9 minute read
On Social Sentiment and Sentiment Analysis

When asked “what is sentiment analysis?

12 minute read
Engagement vs. Consumption: the Facebook Dilemma

One of the mysteries that have been long unsolved in Social Media Analytics (and

10 minute read
Reach, Audience and Impressions – on Twitter and Beyond

I’ve already written about how I feel about engagement rate and how I

6 minute read
Google Search and Knowledge Graph Get More Social

This just in: Google’s Knowledge Graph now shows social profiles for brands

5 minute read

Navigating Social Influence in 2023 – From Content Curation to Deinfluencing

Setting up Social Intelligence from Scratch

MarTech List 200

Let’s Talk About Social Analytics – 2017 Edition

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Engagement Rate – out of Fanbase or out of Reach?

On Social Sentiment and Sentiment Analysis

Engagement vs. Consumption: the Facebook Dilemma

Reach, Audience and Impressions – on Twitter and Beyond

Google Search and Knowledge Graph Get More Social