Ben K. Ellis
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  • Social Listening
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  • MarTech
    • Brandwatch
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    • Simply Measured
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Ben K. Ellis
  • Social Listening
  • Web Analytics
  • Analytics 101
  • Events
  • MarTech
    • Brandwatch
    • Google Analytics
    • Hootsuite
    • Simply Measured
  • Contact Me
Ben K. Ellis
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Navigating Social Influence in 2023 – From Content Curation to Deinfluencing

Here are my reflections based on a few interesting trends and updates in

byBen K. Ellis
July 11, 2023

Setting up Social Intelligence from Scratch

With over 15 years of experience in digital analytics and social intelligence,

byBen K. Ellis
July 10, 2023

MarTech List 200

You’re probably on the lookout for a new social tool to add to your toolkit this

byBen K. Ellis
January 9, 2018

Let’s Talk About Social Analytics – 2017 Edition

I gave a talk at Social Media Week Copenhagen (#SMWCPH / #SMWDK) a couple

byBen K. Ellis
March 12, 2017

Facebook

  • Uncategorized
September 7, 2014

Social Media Analytics FAQ

After a long hiatus from meetups, conferences and “digital events”, I finally

byBen K. Ellis
12 minute read
  • Social Analytics
May 5, 2014

The Death of PTAT (People Talking About This)

The infamous PTAT (People Talking About This) metric will soon be removed from

byBen K. Ellis
5 minute read
  • Uncategorized
January 1, 2014

Facebook Changes for 2014: Who’s Ready?

A lot of changes are happening starting from 1st January

byBen K. Ellis
5 minute read
  • Uncategorized
September 10, 2013

Engagement vs. Consumption: the Facebook Dilemma

One of the mysteries that have been long unsolved in Social Media Analytics (and

byBen K. Ellis
10 minute read
  • Social Analytics
September 8, 2013

Definition of Facebook Story

This is one keyword I’ll be mentioning very often in my future posts, so I

byBen K. Ellis
2 minute read
  • Uncategorized
August 7, 2013

Facebook EdgeRank is Dead – Now What?

Facebook giveth and it taketh away… Facebook held a press event yesterday

byBen K. Ellis
7 minute read
  • Uncategorized
April 30, 2013

“Weight for Actions”

As an analyst, I do come across quite a few methodologies that brands and

byBen K. Ellis
3 minute read
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Top Posts
  • Engagement Rate – out of Fanbase or out of Reach?

    Facebook have started rolling out the new Facebook Insight dashboard to Page

    9 minute read
  • On Social Sentiment and Sentiment Analysis

    When asked “what is sentiment analysis?

    12 minute read
  • Reach, Audience and Impressions – on Twitter and Beyond

    I’ve already written about how I feel about engagement rate and how I

    6 minute read
  • Google Search and Knowledge Graph Get More Social

    This just in: Google’s Knowledge Graph now shows social profiles for brands

    5 minute read
  • What’s the best tool for Web Analytics?

    There’s a long list of web analytics tools available out there: some are free,

    6 minute read
Ben K. Ellis

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