Setting up Social Intelligence from Scratch
With over 15 years of experience in digital analytics and social intelligence, I'm here to guide you through the process of building a successful social intelligence team.
Social Listening
The gathering side of the work. Monitoring, query craft, and the unglamorous Boolean discipline that decides whether your data is signal or noise before any analysis begins.
Social Listening Catch-All Queries
The way you manage your Boolean queries differs from tool to tool. Some tools let you build queries that you can file in folders, like Sprinklr with its topics and topics groups; other tools let you build queries and subqueries, as a way to categorise your search - so for a
Social Listening for Products with Similar Names
When doing social listening, how do you track mentions of products with similar names? Or better, how do you do social listening for two products when one’s name is just a variant of the other? Products like the iPhone 6S and iPhone 6SPlus , or the Microsoft Surface and Microsoft
Proximity Operators (and Why You Need Them)
There are so many features to look out for when shopping for social listening tools, but one thing that should definitely be on your list of requirements is this: proximity operators. Here’s what they are and why you need them. What are proximity operators? If you’ve ever had
Using 'NOT' and Brandwatch Lists to Filter Data
One question I recently had from a few work colleagues was about the use of the NOT operator in Brandwatch dashboards, and how that differs from using Brandwatch lists. If you’re already a Brandwatch user then you may be familiar with their lists: site lists, author lists, location lists.
Brandwatch Unveils New "links:" Operator
Brandwatch have unveiled a new feature: they’ve introduced a new Boolean operator that lets you retrieve any Tweets containing links to a website, even if the links have been shortened. You can read more about it in their official announcement here. What makes this operator so special is the