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Ben K. Ellis

Researching Social Intelligence.

Latest Articles

Navigating Social Influence in 2023 - From Content Curation to Deinfluencing Feature Image

Navigating Social Influence in 2023 - From Content Curation to Deinfluencing

Here are my reflections based on a few interesting trends and updates in influencer marketing today, and the research that surrounds it.

· 5 min

Setting up Social Intelligence from Scratch Feature Image

Setting up Social Intelligence from Scratch

With over 15 years of experience in digital analytics and social intelligence, I'm here to guide you through the process of building a successful social intelligence team.

· 11 min

MarTech List 200 Feature Image

MarTech List 200

You’re probably on the lookout for a new social tool to add to your toolkit this year. Perhaps you’re evaluating a few tools but you’re not sure who they’re competing against, or if there’s anything cheaper on the market, and you really need to know

· 9 min

Let’s Talk About Social Analytics - 2017 Edition Feature Image

Let’s Talk About Social Analytics - 2017 Edition

I gave a talk at Social Media Week Copenhagen (#SMWCPH / #SMWDK) a couple weeks ago, and it was a much needed update to my “Let’s Talk About Social Analytics” post from last year. While not much has changed, the urgency of what I talked about is the reason why

· 6 min

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