Navigating Social Influence in 2023 - From Content Curation to Deinfluencing
Here are my reflections based on a few interesting trends and updates in influencer marketing today, and the research that surrounds it.
Social Intelligence
The discipline at the centre of this site: how people perform identity, seek status, and form perception under algorithmic visibility, and how to read it with method rather than guesswork.
Setting up Social Intelligence from Scratch
With over 15 years of experience in digital analytics and social intelligence, I'm here to guide you through the process of building a successful social intelligence team.
Let’s Talk About Social Analytics - 2017 Edition
I gave a talk at Social Media Week Copenhagen (#SMWCPH / #SMWDK) a couple weeks ago, and it was a much needed update to my “Let’s Talk About Social Analytics” post from last year. While not much has changed, the urgency of what I talked about is the reason why
Let’s Talk About Social Analytics
I spoke at a Link Humans event last week, and it was all about social analytics and "drawing consumer insights from your social analytics". Instead of picking just a topic, I thought I'd hold a "social analytics intervention", talking about a few things I
The State of Social Media Analytics - 2015
I’ve been reading quite a few articles on “the state of social media” recently. They’re interesting, I can’t help but notice how a lot of these articles seem to ignore analytics, which is a shame considering how great the last 6 months have been for social analytics.
Disrupt Enterprise Reviews
TrustRadius released a buyer’s guide to enterprise social media management software just recently, and it’s pure gold: lots of great recommendations and great insights from those who use the tools named in the report. It’s also nice to see some of my old-time favourite vendors on