There’s a long list of web analytics tools available out there: some are free, others come at a price; some are basic and they do the job just right, while others take a 360-degree approach and offer a lot more than just web analytics. When people ask me
Simply Measured announced their latest integration earlier this week: https://twitter.com/simplymeasured/status/541992241250570240 Why Is This a Big Deal? Sure, this isn’t the first time that solutions are merging or integrating with each other. To understand why this is such a big deal, we need to understand
The infamous PTAT (People Talking About This) metric will soon be removed from Facebook Insights, and that is a very, very good thing. It will be available in the exports and through Facebook’s API until July 2nd 2014, which may coincide with Facebook “adjusting” its Insights dashboard. After that,
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When asked "what is sentiment analysis?", the default answer is often "detecting and understanding how the audience is reacting to a brand, either positively or negatively". The truth is, that only describes a fraction of what sentiment analysis involves and its potential. While some marketers prefer
I casually remembered one of the many lessons that my first manager taught me while I was working as a trainee: necessarynice to havenot suitable On big reports that would go out he'd always have 3 columns: one for necessary metrics requested, one for 'nice-to-have&