Ben K. Ellis
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  • MarTech
    • Brandwatch
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Ben K. Ellis
  • Social Listening
  • Web Analytics
  • Analytics 101
  • Events
  • MarTech
    • Brandwatch
    • Google Analytics
    • Hootsuite
    • Simply Measured
  • Contact Me
Ben K. Ellis
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Trending NowView All

Navigating Social Influence in 2023 – From Content Curation to Deinfluencing

Here are my reflections based on a few interesting trends and updates in

byBen K. Ellis
July 11, 2023

Setting up Social Intelligence from Scratch

With over 15 years of experience in digital analytics and social intelligence,

byBen K. Ellis
July 10, 2023

MarTech List 200

You’re probably on the lookout for a new social tool to add to your toolkit this

byBen K. Ellis
January 9, 2018

Let’s Talk About Social Analytics – 2017 Edition

I gave a talk at Social Media Week Copenhagen (#SMWCPH / #SMWDK) a couple

byBen K. Ellis
March 12, 2017

analytics

  • Web Analytics
January 20, 2015

What’s the best tool for Web Analytics?

There’s a long list of web analytics tools available out there: some are free,

byBen K. Ellis
6 minute read
  • Uncategorized
December 13, 2014

A Shift In The Market

Simply Measured announced their latest integration earlier this week:

byBen K. Ellis
2 minute read
  • Social Analytics
May 5, 2014

The Death of PTAT (People Talking About This)

The infamous PTAT (People Talking About This) metric will soon be removed from

byBen K. Ellis
5 minute read
  • Uncategorized
March 9, 2014

Simply Measured: a Thorough Review

For those who follow me on Twitter, it’s no news that I simply

byBen K. Ellis
38 minute read
  • Social Listening
December 16, 2013

On Social Sentiment and Sentiment Analysis

When asked “what is sentiment analysis?

byBen K. Ellis
12 minute read
  • Uncategorized
August 27, 2013

When Your KPIs Don’t Indicate Your Performance

I casually remembered one of the many lessons that my first manager taught me

byBen K. Ellis
3 minute read
  • Uncategorized
July 22, 2013

Engagement Rate – out of Fanbase or out of Reach?

Facebook have started rolling out the new Facebook Insight dashboard to Page

byBen K. Ellis
9 minute read
  • Events
July 18, 2013

MeasureCamp and Growth Hacking

Today is a special day

byBen K. Ellis
1 minute read
  • Uncategorized
April 30, 2013

“Weight for Actions”

As an analyst, I do come across quite a few methodologies that brands and

byBen K. Ellis
3 minute read
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Top Posts
  • Engagement vs. Consumption: the Facebook Dilemma

    One of the mysteries that have been long unsolved in Social Media Analytics (and

    10 minute read
  • Reach, Audience and Impressions – on Twitter and Beyond

    I’ve already written about how I feel about engagement rate and how I

    6 minute read
  • Google Search and Knowledge Graph Get More Social

    This just in: Google’s Knowledge Graph now shows social profiles for brands

    5 minute read
  • Facebook EdgeRank is Dead – Now What?

    Facebook giveth and it taketh away… Facebook held a press event yesterday

    7 minute read
  • Definition of Facebook Story

    This is one keyword I’ll be mentioning very often in my future posts, so I

    2 minute read
Ben K. Ellis
 

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