Google Search and Knowledge Graph Get More Social Feature Image

Google Search and Knowledge Graph Get More Social

This just in: Google’s Knowledge Graph now shows social profiles for brands. In other words, the card you see on the right hand side when you Google a brand (the one that shows your logo, information from Wikipedia and other “rich information”) will now show links to our social

· 5 min

2014 Year in Review Feature Image

2014 Year in Review

Now that we’re in the new year, it’s time for me to look back at the main highlights of 2014 - on this blog and outside it. Looking back to look forward, right? I jotted down a few highlights from the past year, and that quickly turned into quite

· 9 min

Blinkbox, Chrome and Silverlight Feature Image

Blinkbox, Chrome and Silverlight

Due to a recent update to Google Chrome, it is no longer possible to stream video on sites that rely on the Microsoft Silverlight plugin using Chrome for Mac. If you’re a user of video streaming sites like Netflix then you probably already know about this. Blinkbox have been

· 6 min

A Shift In The Market Feature Image

A Shift In The Market

Simply Measured announced their latest integration earlier this week: https://twitter.com/simplymeasured/status/541992241250570240 Why Is This a Big Deal? Sure, this isn’t the first time that solutions are merging or integrating with each other. To understand why this is such a big deal, we need to understand

· 2 min

Sentiment Analysis: Why It's Never 100% Accurate Feature Image

Sentiment Analysis: Why It's Never 100% Accurate

If you’ve ever used a social listening or social monitoring tool to analyse sentiment, then you’re familiar with the inaccuracies that afflict all of these tools - from incorrect tagging to skewed sentiment percentages. Why does that happen? The first problem is that some sentences aren’t easy to

· 3 min

Campaign Tracking on Social Media Feature Image

Campaign Tracking on Social Media

Here's what I believe – most campaign tracking on social media sucks. Heavily! Whether you’re a Google Analytics power-user, or perhaps you only use it occasionally, you know that campaign tracking can be a lifesaver to manage your owned traffic. You wouldn’t send a monthly newsletter

· 2 min