reach

Impressions ≠ Reach Feature Image

Impressions ≠ Reach

I wrote about Twitter reach and impressions a couple of years ago (here). That was before Twitter revamped their Analytics dashboard. That was before Twitter gave us a good amount of metrics. Twitter analytics evolved considerably in those 2 years, but one thing seems to remain: the confusion between reach

· 3 min
Reach, Audience and Impressions - on Twitter and Beyond Feature Image

Reach, Audience and Impressions - on Twitter and Beyond

I've already written about how I feel about engagement rate and how I think it should be measured. Thankfully there are tools out there that already calculate it correctly, such as Simply Measured, while other tools have updated their platforms to adapt to the change, like SocialBakers. However,

· 6 min