On Twitter's Custom Timelines Feature Image

On Twitter's Custom Timelines

Twitter introduced a new feature yesterday, called custom timelines. Think of it as Twitter's equivalent of Spotify playlists: * add the tracks (tweets) you want into a playlist; * once you've put them all together, you can share your playlist (custom timeline) with others; * you can always rearrange

· 4 min

APT and the #APTtweetup Feature Image

APT and the #APTtweetup

It's been a long time coming, and it's finally here. If you follow me on Twitter (@FR314), you're probably familiar with my regular live-tweeting when I go to events. Some of these are regular events, like the monthly Social Media London meetups, while

· 2 min

Reach, Audience and Impressions - on Twitter and Beyond Feature Image

Reach, Audience and Impressions - on Twitter and Beyond

I've already written about how I feel about engagement rate and how I think it should be measured. Thankfully there are tools out there that already calculate it correctly, such as Simply Measured, while other tools have updated their platforms to adapt to the change, like SocialBakers. However,

· 6 min

Engagement vs. Consumption: the Facebook Dilemma Feature Image

Engagement vs. Consumption: the Facebook Dilemma

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· 12 min

When Your KPIs Don't Indicate Your Performance Feature Image

When Your KPIs Don't Indicate Your Performance

I casually remembered one of the many lessons that my first manager taught me while I was working as a trainee: necessarynice to havenot suitable On big reports that would go out he'd always have 3 columns: one for necessary metrics requested, one for 'nice-to-have&

· 3 min

Facebook EdgeRank is Dead - Now What? Feature Image

Facebook EdgeRank is Dead - Now What?

Facebook giveth and it taketh away... Facebook held a press event yesterday (6th August) discussing the ins and outs of the EdgeRank algorithm, changes and new additions to the Facebook algorithm(s). This is the first time in almost 7 years that Facebook comes out and transparently discusses how the

· 6 min