Navigating Social Influence in 2023 - From Content Curation to Deinfluencing
Here are my reflections based on a few interesting trends and updates in influencer marketing today, and the research that surrounds it.
Setting up Social Intelligence from Scratch
With over 15 years of experience in digital analytics and social intelligence, I'm here to guide you through the process of building a successful social intelligence team.
MarTech List 200
You’re probably on the lookout for a new social tool to add to your toolkit this year. Perhaps you’re evaluating a few tools but you’re not sure who they’re competing against, or if there’s anything cheaper on the market, and you really need to know
Let’s Talk About Social Analytics - 2017 Edition
I gave a talk at Social Media Week Copenhagen (#SMWCPH / #SMWDK) a couple weeks ago, and it was a much needed update to my “Let’s Talk About Social Analytics” post from last year. While not much has changed, the urgency of what I talked about is the reason why
Google's SyntaxNet and Sentiment Analysis
Google have released SyntaxNet to the public, and as an analyst let me say this: this is the biggest news we’ve heard in a long time. Here’s why. SyntaxNet is a library of tools that can help machines understand language, a process called Natural Language Understanding (NLU). To
Let’s Talk About Social Analytics
I spoke at a Link Humans event last week, and it was all about social analytics and "drawing consumer insights from your social analytics". Instead of picking just a topic, I thought I'd hold a "social analytics intervention", talking about a few things I