Navigating Social Influence in 2023 - From Content Curation to Deinfluencing
Here are my reflections based on a few interesting trends and updates in influencer marketing today, and the research that surrounds it.
Theory & Culture
The human side of the data: identity, influence, ethics, and the cultural shifts underneath the metrics, with the occasional field note on how I got here.
Google Search and Knowledge Graph Get More Social
This just in: Google’s Knowledge Graph now shows social profiles for brands. In other words, the card you see on the right hand side when you Google a brand (the one that shows your logo, information from Wikipedia and other “rich information”) will now show links to our social
2014 Year in Review
Now that we’re in the new year, it’s time for me to look back at the main highlights of 2014 - on this blog and outside it. Looking back to look forward, right? I jotted down a few highlights from the past year, and that quickly turned into quite
Blinkbox, Chrome and Silverlight
Due to a recent update to Google Chrome, it is no longer possible to stream video on sites that rely on the Microsoft Silverlight plugin using Chrome for Mac. If you’re a user of video streaming sites like Netflix then you probably already know about this. Blinkbox have been
Best Times and Days to Post on Social Media?
I often hear the following: “Post outside of working hours and during lunchtime, for people who want something to read during their lunch break…” I personally have a problem with generic recommendations on best times and days to post, as well as “scientific guides on best and worst times to
Content Is NOT King
Stop me if you've heard this before: “Content is king”. This expression was great the first time I heard it. Maybe the second time too. It stopped amazing me the third time onwards. This usually comes with the variation of: * Content is king, and context is queen * Content