Setting up Social Intelligence from Scratch
With over 15 years of experience in digital analytics and social intelligence, I'm here to guide you through the process of building a successful social intelligence team.
Measurement & Analytics
Metrics interrogated, not just reported. Engagement, reach, and platform numbers, and the difference between a figure that means something and one that only looks like it does.
The State of Social Media Analytics - 2015
I’ve been reading quite a few articles on “the state of social media” recently. They’re interesting, I can’t help but notice how a lot of these articles seem to ignore analytics, which is a shame considering how great the last 6 months have been for social analytics.
Impressions ≠ Reach
I wrote about Twitter reach and impressions a couple of years ago (here). That was before Twitter revamped their Analytics dashboard. That was before Twitter gave us a good amount of metrics. Twitter analytics evolved considerably in those 2 years, but one thing seems to remain: the confusion between reach
“Hyperengaged”: the Twitter Engagement Rate that Shouldn’t Be
I saw this Tweet from Gareth Price a while ago and I thought I’d write something about it: https://twitter.com/g_price/status/563024295212113920 An engagement rate of 186.7% clearly sounds good…but it also sounds paradoxical: how can you have an engagement rate beyond 100%? I’
What's the best tool for Web Analytics?
There’s a long list of web analytics tools available out there: some are free, others come at a price; some are basic and they do the job just right, while others take a 360-degree approach and offer a lot more than just web analytics. When people ask me
Campaign Tracking on Social Media
Here's what I believe – most campaign tracking on social media sucks. Heavily! Whether you’re a Google Analytics power-user, or perhaps you only use it occasionally, you know that campaign tracking can be a lifesaver to manage your owned traffic. You wouldn’t send a monthly newsletter