MarTech List 200 Feature Image

MarTech List 200

You’re probably on the lookout for a new social tool to add to your toolkit this year. Perhaps you’re evaluating a few tools but you’re not sure who they’re competing against, or if there’s anything cheaper on the market, and you really need to know

· 9 min

Using 'NOT' and Brandwatch Lists to Filter Data Feature Image

Using 'NOT' and Brandwatch Lists to Filter Data

One question I recently had from a few work colleagues was about the use of the NOT operator in Brandwatch dashboards, and how that differs from using Brandwatch lists. If you’re already a Brandwatch user then you may be familiar with their lists: site lists, author lists, location lists.

· 4 min

Brandwatch Unveils New "links:" Operator Feature Image

Brandwatch Unveils New "links:" Operator

Brandwatch have unveiled a new feature: they’ve introduced a new Boolean operator that lets you retrieve any Tweets containing links to a website, even if the links have been shortened. You can read more about it in their official announcement here. What makes this operator so special is the

· 5 min

Social Analytics Tools That Don’t Suck Feature Image

Social Analytics Tools That Don’t Suck

I sent this Tweet the other day: https://twitter.com/fr314/status/608246584741117952 To say that it caused quite a stir would be an understatement: it resulted in a few replies, a couple of calls, quite a few DMs and several emails, ranging from pitches to people sharing their own

· 8 min

Disrupt Enterprise Reviews Feature Image

Disrupt Enterprise Reviews

TrustRadius released a buyer’s guide to enterprise social media management software just recently, and it’s pure gold: lots of great recommendations and great insights from those who use the tools named in the report. It’s also nice to see some of my old-time favourite vendors on

· 8 min

What's the best tool for Web Analytics? Feature Image

What's the best tool for Web Analytics?

There’s a long list of web analytics tools available out there: some are free, others come at a price; some are basic and they do the job just right, while others take a 360-degree approach and offer a lot more than just web analytics. When people ask me

· 6 min