Metrics interrogated, not just reported. Engagement, reach, and platform numbers, and the difference between a figure that means something and one that only looks like it does.
As an analyst, I do come across quite a few tactics and techniques that brands and individuals adopt to measure their performance online. Some are great, some are unusual, some are simply innovative, and some are downright bizarre. One method that seems to be quite popular is what I like
I've already written about how I feel about engagement rate and how I think it should be measured. Thankfully there are tools out there that already calculate it correctly, such as Simply Measured, while other tools have updated their platforms to adapt to the change, like SocialBakers. However,
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This is one keyword I'll be mentioning very often in my future posts, so I thought I might as well create an article I can easily refer to later in the future. Facebook story (or simply 'story'). This is mentioned in various places in the Facebook
I casually remembered one of the many lessons that my first manager taught me while I was working as a trainee: necessarynice to havenot suitable On big reports that would go out he'd always have 3 columns: one for necessary metrics requested, one for 'nice-to-have&
Facebook giveth and it taketh away... Facebook held a press event yesterday (6th August) discussing the ins and outs of the EdgeRank algorithm, changes and new additions to the Facebook algorithm(s). This is the first time in almost 7 years that Facebook comes out and transparently discusses how the