Short version: I'm going to take a "HootSuite challenge" for 10 days, using HootSuite as my default Twitter app. Long version: there are usually two questions that people ask me when it comes to social media: "What is the social media analytics tool you recommend?
As an analyst, I do come across quite a few tactics and techniques that brands and individuals adopt to measure their performance online. Some are great, some are unusual, some are simply innovative, and some are downright bizarre. One method that seems to be quite popular is what I like
Twitter introduced a new feature yesterday, called custom timelines. Think of it as Twitter's equivalent of Spotify playlists: * add the tracks (tweets) you want into a playlist; * once you've put them all together, you can share your playlist (custom timeline) with others; * you can always rearrange
It's been a long time coming, and it's finally here. If you follow me on Twitter (@FR314), you're probably familiar with my regular live-tweeting when I go to events. Some of these are regular events, like the monthly Social Media London meetups, while
Social listening is more than just googling your brand name to see what's been said about you. In fact, social listening is a more active approach to social monitoring. Being aware that you're being talked about online is useless nowadays - what matters is knowing what those
I've already written about how I feel about engagement rate and how I think it should be measured. Thankfully there are tools out there that already calculate it correctly, such as Simply Measured, while other tools have updated their platforms to adapt to the change, like SocialBakers. However,