Ben Ellis Profile Image

Ben Ellis

Twitter Analytics 2.0 Feature Image

Twitter Analytics 2.0

It was just a little over a year ago that Twitter released the Twitter Analytics Dashboard to advertisers and publishers. Now, Twitter have revamped their analytics dashboard, introducing “an enhanced Tweet activity dashboard to provide measurable insights into how your organic Tweets perform”. Welcome to Twitter Analytics 2.0. https:

· 5 min · Uncategorized

Vine - Where Loops Count Feature Image

Vine - Where Loops Count

<figure class="sqs-block-image-figure intrinsic" style="max-width:1200px;"> <div class="image-block-wrapper" data-animation-role="image" data-animation-override> <div class="sqs-image-shape-container-element" style=" position: relative; padding-

· 4 min · Uncategorized

In The Mind of a (Swift) Developer Feature Image

In The Mind of a (Swift) Developer

I used to question buying apps that cost £1.99, yet not bat an eyelid when buying a drink at Starbucks at over £3/£4. I used to want and demand more and more from apps and their developers, and while I am a lover of great design and what

· 2 min · Uncategorized

Adobe Summit 2014 - Day 1 & 2 Feature Image

Adobe Summit 2014 - Day 1 & 2

The eight edition of the Adobe Summit EMEA concluded on Thursday 15th May, making it the largest digital marketing event of the year, with almost 4,000 in attendance from 47 countries and almost 100 breakout sessions over the two days. Needless to say, it was a huge success! This

· 6 min · Events

The Death of PTAT (People Talking About This) Feature Image

The Death of PTAT (People Talking About This)

The infamous PTAT (People Talking About This) metric will soon be removed from Facebook Insights, and that is a very, very good thing. It will be available in the exports and through Facebook’s API until July 2nd 2014, which may coincide with Facebook “adjusting” its Insights dashboard. After that,

· 5 min · Social Analytics

Mentorship  - Who I Look Up To Feature Image

Mentorship - Who I Look Up To

<figure class="sqs-block-image-figure intrinsic" style="max-width:509px;"> <div class="image-block-wrapper" data-animation-role="image" data-animation-override> <div class="sqs-image-shape-container-element" style=" position: relative; padding-

· 8 min · Uncategorized