I did a bit of research in various businesses, organisations, brands and startups, and I found two main models for social media teams: * 1:All: one centralised social media team catering to the whole organisation and its needs; * 1:1: one social media team for each department (e.g. a
I've asked around at work and done some research online too, and I saw that there are set procedures that outline what to do when an employee leaves a company. However, there's no checklist that tells social media managers what to do when one of their
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The first full year for brnrd.me is over. A lot went on in 2013 - I've moved the blog across platforms (from Wordpress to Medium, to Svbtle, then Ghost, then back to Wordpress, because who am I kidding); I've redesigned it many a time (and I&
When asked "what is sentiment analysis?", the default answer is often "detecting and understanding how the audience is reacting to a brand, either positively or negatively". The truth is, that only describes a fraction of what sentiment analysis involves and its potential. While some marketers prefer
Here are all the links to the HootSuite Challenge post: * Day 1: Frustration * Day 2: Seriously? * Day 3-4: Can Anybody Tell Me... * Day 5-7: Tough Love * Day 8: 'Obrigado' * Day 9-10: #ThanksFor5