Where computation meets meaning. Sentiment, language, and the limits of teaching a machine to read tone the way a person can.
Google have released SyntaxNet to the public, and as an analyst let me say this: this is the biggest news we’ve heard in a long time. Here’s why. SyntaxNet is a library of tools that can help machines understand language, a process called Natural Language Understanding (NLU). To
If you’ve ever used a social listening or social monitoring tool to analyse sentiment, then you’re familiar with the inaccuracies that afflict all of these tools - from incorrect tagging to skewed sentiment percentages. Why does that happen? The first problem is that some sentences aren’t easy to
When asked "what is sentiment analysis?", the default answer is often "detecting and understanding how the audience is reacting to a brand, either positively or negatively". The truth is, that only describes a fraction of what sentiment analysis involves and its potential. While some marketers prefer