The discipline at the centre of this site: how people perform identity, seek status, and form perception under algorithmic visibility, and how to read it with method rather than guesswork.
After a long hiatus from meetups, conferences and “digital events”, I finally returned to the London Web Analytics meetup, a great London-based meetup for people interested in all things analytics. The subject for this month’s meetup was social media analytics, pretty topical considering that I work in social
Social influence - much coveted, much debated about, but it seems like no one is 100% sure how to accurately measure it. While the most known tool to measure social influence is Klout, due to its longevity (and criticism), it's not the only player in this field: * there are
I did a bit of research in various businesses, organisations, brands and startups, and I found two main models for social media teams: * 1:All: one centralised social media team catering to the whole organisation and its needs; * 1:1: one social media team for each department (e.g. a
I've asked around at work and done some research online too, and I saw that there are set procedures that outline what to do when an employee leaves a company. However, there's no checklist that tells social media managers what to do when one of their
As an analyst, I do come across quite a few tactics and techniques that brands and individuals adopt to measure their performance online. Some are great, some are unusual, some are simply innovative, and some are downright bizarre. One method that seems to be quite popular is what I like
I casually remembered one of the many lessons that my first manager taught me while I was working as a trainee: necessarynice to havenot suitable On big reports that would go out he'd always have 3 columns: one for necessary metrics requested, one for 'nice-to-have&