Metrics interrogated, not just reported. Engagement, reach, and platform numbers, and the difference between a figure that means something and one that only looks like it does.
After a long hiatus from meetups, conferences and “digital events”, I finally returned to the London Web Analytics meetup, a great London-based meetup for people interested in all things analytics. The subject for this month’s meetup was social media analytics, pretty topical considering that I work in social
If you've been following this blog for a while then you may have noticed a change in theme and layout. I've gone from a full multipurpose theme to a stripped down layout. No more fancy drop down menus, no more funky animations, no more colour coding
It was just a little over a year ago that Twitter released the Twitter Analytics Dashboard to advertisers and publishers. Now, Twitter have revamped their analytics dashboard, introducing “an enhanced Tweet activity dashboard to provide measurable insights into how your organic Tweets perform”. Welcome to Twitter Analytics 2.0. https:
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The infamous PTAT (People Talking About This) metric will soon be removed from Facebook Insights, and that is a very, very good thing. It will be available in the exports and through Facebook’s API until July 2nd 2014, which may coincide with Facebook “adjusting” its Insights dashboard. After that,
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